• Digital Marketing - Generate more leads and get more customers.

  • Search Engine Optimization

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    If you have a website and have not done Search Engine Optimization, then you might as well be trying to hide your website from the entire world. Today’s websites must have SEO done to make sure people can find the website online. Through Search Engine Optimization, we can help you get your website appear on Google’s search engine ensuring you can reach your target market and help raise your online presence.

     

    What is SEO?

    Search engine optimisation is the process of improving the ranking of your web pages on search engines. SEO aims to push your web pages to the top of organic or unpaid search results pages (Google, Yahoo and Bing). This way, prospects will find your website when they make search engine queries about your business or brand, or queries about a product or service you offer.

     

    Why Do You Need SEO Today?

    Businesses need leads they can convert to customers. Surveys show that SEO ranks highest with growing importance as a source of leads, gaining a grade of 94% — beating social media (85%), emails (79%), and blogs (68%). Studies also found that the level of SEO being conducted by businesses is directly proportional with the conversion rates they get. A business doing trial or basic SEO gets only 2% conversion rate but that rises when the business moves up to more advanced and long term SEO with 10% average conversion rate.


    Why Google?

    Our SEO methods, whether on-site SEO or off-site SEO, adhere to Google’s recommendations and regulations. Today, 91% of people online use search engines frequently, and Google takes a commanding 66.80% market share. If you dominate Google, you’ll dominate the search rankings. People will find you if they can find you on Google.

     

    White Hat SEO

    Unlike some freelancers and agencies, we use “white hat” SEO strategies. Google and other search engines hate “black hat” or dubious optimization efforts like spamming, keyword stuffing, and cloaking. In fact, our methodologies abide by the latest algorithm updates by Google, such as Penguin and Panda updates.

     

    What We Do – SEO Services

    There are many different ways to improve the search rankings of a website. SEO is a unique business because, unlike being a lawyer or engineer, there is not just one, right way to go about getting results. There are specific elements that have been identified as key factors which are important to the SEO process. It is from constant research, testing, and experience that we have created our particular system for improving client rankings online.


    SEO involves the application of complex guidelines and adept techniques in the design, architecture, coding, content, promotion, and linking of your website. It starts with intelligent research on the best keywords or search queries your prospects search in Google.


    SEO is a very unique process. Most people think there is a magic switch hidden inside their website, that their web developer missed, that if flipped on will boost their site to the top of Google. Unfortunately this is not normally the case. Occasionally, we run into a website for a large business that is only missing a small piece of the puzzle to get exceptional gains, but this is the exception rather than the norm. There is no sure way to tell unless we review your business. Request a quote for an honest opinion of your websites SEO status.

     

    Making The Commitment

    You will observe that we do not have too much talk on our website about how millions of people are searching for you online, and that we have a unique technology that makes them magically show up to your website. The reason for this is because we are not trying to convince people to invest in online marketing. If you are on our website it is because you already know that information. You are here because you are looking for a team that can make it happen. Making it happen is hard work. It takes hours and hours of writing content, finding the right types of website that are willing to link to yours, and many other activities in order to get to the top of Google and other search engines.


    We pride ourself on offering realistic and obtainable results using the best practices known by only the top level of our industry. If you have a severely limited budget we will be happy to help point you in the direction of credible options that better fit your budget. Simply contact us and we will be happy to help.


  • Digital Marketing Services


  • Digital Marketing (also Online Marketing, Internet Marketing or Web Marketing) is a collective name for marketing activities carried out online, as opposed to traditional marketing through print media, live promotions, tv and radio advertisement.


    We live in a super-connected world these days and as such, advertising and marketing are no longer carried out as they once were. This is especially true due to the rise of social media, which has changed how businesses communicate with potential and existing clients.

     

    Paid Search Management For Your Business

    The Google PPC (Pay Per Click) arena is cutthroat and complex. Many of our clients were up for the challenge, but soon saw how crazy things can get and how much money can be wasted. There is a lot of detail that goes into pay per click management that people generally do not know before starting… not to mention the amount of time that is required to be successful.
    No client is the same as another. What works for one, could provide horrible results for another. When your business chooses PPC advertising platforms like Google Adwords, you need a custom-built strategy that takes the rhythms and nuances of your business and target customers into account. Below is a short list of only a few points that are constantly evaluated by our team to improve your performance:

     

    • Keyword targeting – Are your ads showing up for search terms that are causing clicks but not business? We can find them and seal the leaks for instantly more profitable campaigns.
    • Ad Copy Click Thru Rate – For your most important keywords you want as much of the pie as you can get. We work to improve the click-thru rates of your ads on the most important phrases.
    • Ad Copy Pre-Qualification – In many cases, high click-thru rates are not the answer. If you have a high-priced product, discriminating ad copy to pre-qualify candidates before clicking is the preferred strategy.
    • Geographic Segmentation – Extremely important on a national scale but also locally. Show up where your customers are and not where they are not.
    • Bid Prices – Sometimes it pays to be #1. Other times, #3 is more profitable. We can decide.
    • Variable Bidding Based On Time & Day – Customer have buying cycles. In some cases, clients are better spending their entire budget in three days of the week than spread across a whole week.
    • Landing page conversion – The copy on your landing pages can make or break a campaign. The only way to get the optimal results is to test, test, and test some more.
    • Remarketing – Visitors who visit your site once are 19 times more likely to buy from you. We can help you follow them around the web and constantly show your advertising.
    • Add-ons – Get your address, additional links, mobile marketing, and many other features included in your campaigns for more visibility and higher click-thru.



    Social Media Marketing

    Social Media is the term used to describe all those websites like Facebook, Twitter, LinkedIn and Pinterest, where a large user base submits photos, videos, opinions, and ideas – and then socializes about them. Even if you haven’t heard how important these places are for your business, it’s never too late to start.


    Social Media is important for your business! What they offer is a fantastic way for you to keep in touch with all your current customers. Both make it easy to release announcements, offer special discounts, or just track customer feedback.


    But we know, these things take time and you can’t afford to take time away from your business right? With us managing your accounts though, you’ll never have to worry it again.


    Facebook, the Internet’s dominant playground, is also the fastest growing video platform on the internet. With over 80% of video interactions taking place on Facebook, you can reach your most coveted users through advanced precision targeting and advertising. The seamless experience of watching, sharing, and engaging with videos enables you to share your story with your audience and encourage them to interact directly with your brand immediately.


    Automated Email Marketing


    Email marketing is still one of the most effective channels for marketing your business today, but it’s evolving. While newsletters and once-off campaigns will always have their place in your email marketing strategy, the smartest companies are starting to setup automated email campaigns that trigger off of a user’s actions.
    Why? Because these automated emails are timely, personalized and hyper-relevant to the reader. As a result, they are opened and clicked more frequently and drive visits and revenue for your business.


    It would be a huge waste of your time to manually create and send an email campaign to every person when they sign up, so instead you could set up an automated welcome email that gets sent whenever a new person joins your “Signups” list.


    That’s the beauty of automation, you can set up the email once and then as more people continue to meet the trigger you defined, the email will continue to be sent to them without you ever having to lift a finger. It essentially ‘automates’ your marketing for you.